think big start small act now

PODCAST EPISODE #62: Jay Acunzo, founder, Unthinkable Media

The greatest influence on my work last year came from outside my industry.

I am a broadcast journalist who’s been in the business 15 years, and in 2017 I spoke at six workshops, went to several awards ceremonies, and participated in four company summits. I witnessed a slew of inspiring speakers, colleagues, and leaders.

But I transformed my game thanks to Jay Acunzo.

He doesn’t work in journalism – he actually eschewed the industry when he would have begun professionally – but he sure works in storytelling. He is the founder of Unthinkable Media and oversees a handful of B2B podcasts to reshape the way businesses connect with their audiences. But his primary podcast, Unthinkable, serves up weekly reminders of the value of carving your own path. Acunzo abhors the idea of “best practices”. He encourages trusting your intuition and developing your voice.

Those qualities might sound familiar. They’re the basis of what my podcast is all about, specifically for journalists.

But that’s the problem. Young journalists too often become funneled into the familiar through traditional media outlets that demand quantity, speed, and routine over quality, depth, and originality. I have spoken before – including directly to college students – about thinking big. I use this podcast to spotlight others who do the same. Acunzo thinks huge but methodically, passionately, and with a willingness to push beyond the norm.

Last summer I received the opportunity to launch my own storytelling franchise, Untold Atlanta, for the city’s NBC affiliate. I didn’t want to become complacent. I wanted to break ground. Around that time, I began listening to Unthinkable’s eight-part “How Intuition Works” series. Every episode bubbled new ideas into my mind. The results soon showed: original output, audience response, and numerous honors. Most recently, my first Untold Atlanta documentary received a regional Edward R. Murrow award, my first in the documentary category.

Acunzo is my guest on Episode #62 of the Telling the Story podcast. He may not be my typical guest, but that’s what makes him great. He’s a founder, creator, keynote speaker, podcaster, and soon-to-be book author. More importantly, he’s an original thinker who inspires others to follow unique paths.

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PODCAST EPISODE #57: My speech to college journalists on finding their voice

When journalism professors ask me to speak to their classes and groups, they typically request I focus on two areas: the craft and the business.

They want me to show my work, discuss how I produce stories, advise how to navigate the media landscape, and impart the wisdom of a broadcast professional.

These are important topics – but, in my mind, not the most important.

In one of my first blog entries, I wrote about what I learned (and didn’t learn) in journalism school. Here’s what I said I didn’t learn:

  • How to tell a story – in the advanced sense, anyway
  • About the cold hard reality of the industry
  • How to battle bureaucracy

Here’s what I said I did learn:

  • A foundation outside of journalism that I apply to my work as a journalist
  • To think critically about my field
  • That what we do is important, and what we do is valued

In short, I learned how to develop my voice.

I thought of this when I received the chance to give the keynote speech at the induction banquet of the University of Georgia’s DiGamma Kappa broadcast society. I decided I would encourage them in the way that had worked for me: implore them to think big and have something to say.

I recorded that speech and present it now as Episode #57 of the Telling the Story podcast.

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I’m a journalist, and I’m going back to school. Here’s why.

In my career as a journalist, I have gone through numerous job interviews, as both interviewer and interviewee. I have never heard the following question:

How come you only have a Bachelor’s degree?

Most aspiring journalists try to enter the workforce as soon as they graduate, and they are not required to continue their schooling. Most news managers value experience and performance, and they expect their employees to develop in the “real” world, not the academic world.

Yet here I am, more than a decade removed from my last class at college, going back to school.

This week I officially became a student again, beginning a low-residency MFA program at the University of Georgia’s Grady Journalism School. For the next two years, I will attend several weeks of on-campus classes and meet remotely with various mentors and instructors as I earn my postgraduate degree in narrative nonfiction.

I will also continue to work full-time, marching forward as a reporter at WXIA-TV in Atlanta.

Does it sound like a lot of time? Does it sound like a ton of responsibilities to juggle at once? Does it sound like the type of effort that may go unnoticed by potential employers?

It sure does. But I welcome the challenge.

In my first years in the business, I often toyed with the idea of one day returning to school, but I never truly considered it. I faced more immediate career demands, wanting to establish myself as a journalist and advance to a market and station where I could — at least in the short term — settle down. (I also was scratching to afford rent and food, let alone five semesters of grad school.) Even after arriving in Atlanta, I never sought out additional education because I assumed it would require me to sacrifice my full-time job.

But in the past few years, my feelings began to change. I learned about programs at top-rated schools that catered to working journalists, and I watched several of my peers take advantage. I developed a passion for teaching, and I knew I would likely need a postgraduate degree if I ever wanted to join academia full-time. I came upon a program at UGA that hit every other check mark: it focused on in-depth and long-form nonfiction writing, featured a faculty full of journalism success stories, and required students to be on-campus for just two weeks a year. (It also offered a price tag that wouldn’t put me into debt.) I discussed the idea with my wife, and we decided I should apply.

So here I am, back at school … minus the lunchbox and No. 2 pencils.

I do not plan to use much of this space to discuss my UGA exploits, and I do not necessarily encourage other journalists to follow my path. This program enters my life at a near-perfect time both personally and professionally; I did not apply for it until I knew I could handle it.

But I do want to convey a broader lesson to my fellow storytellers: think beyond the usual.

Our business often forces its participants to think small. We face daily deadlines and increasing responsibilities, and we exert so much effort at work that we feel tempted to push aside any outside pursuits. But this can be short-sighted, especially in an media environment that demands versatility and flexibility. We should feel encouraged to stretch ourselves and take ownership of projects that take advantage of our skills and knowledge. Such a mindset, for example, is what led me to start this blog, develop a podcast, and write a full-length book about solo video journalism.

And I’m not alone. Last month I spoke on a panel with MMJ all-stars (and former Telling the Story podcast guests) Anne Herbst and Sarah-Blake Morgan. I realized we had more in common than simply shooting and editing our own reports. We have also built fulfilling projects outside of the newsroom. Morgan is one of the founders of the successful MMJane Facebook group, and Herbst runs an annual Women in Photojournalism conference. They didn’t ask for permission, and they didn’t worry about feeling overwhelmed. They used the same flexibility that helps them succeed as MMJs and applied it to new avenues.

I cannot speak for Herbst or Morgan, or for any of the other journalists who have pushed their limits to follow their passions. But I can tell you how I feel to have followed mine. I have been rewarded by every project I have tackled, from the blog to the podcast to the book. I approached each one methodically, thinking big and then taking the small steps to reach my goals. Beyond that, in each case, my work outside the newsroom has benefited my work inside the newsroom.

I expect those rewards to continue as I begin towards my MFA degree. I cannot say what this next big challenge will bring, but I am excited to see how it colors my perspective and improves my production as a storyteller.

I would encourage any journalist who feels the same to follow a similar path, no matter how you choose to do it.

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The Solo Video Journalist is available for purchase. You can find it on AmazonBarnes & Noble, and the publisher’s web site.

Matt Pearl is the author of the Telling the Story blog and podcast. Feel free to comment below or e-mail Matt at matt@tellingthestoryblog.com. You can also follow Matt on Facebook and Twitter.

The all-around wisdom of “Think Big, Start Small, Act Now”

I do not remember much else from the book.

A few years ago, I read Thomas Friedman’s Hot, Flat, and Crowded, which pushed forth the idea of a green revolution that could jump-start the American economy. The book received middling reviews, including this beauty of a line from Slate reviewer Gregg Easterbrook: “There are so many buzz phrases in Thomas Friedman’s new book that it practically vibrates in your hand.”

These days, long after having read the book, I have retained only one of its buzz phrases — and it has nothing to do with green energy.

It has everything to do with life and how to get the most from it.

The phrase comes from not Friedman but one of his interview subjects: Barnabas Suebu, the governor of the Indonesian province of Papua. (I should confess, I did not remember his name either until Googling his quote just now.) Talking about his efforts to effect change on his province, Suebu espouses the following philosophical gem:

“THINK BIG. START SMALL. ACT NOW.”

That statement has stuck with me. (more…)