I pride myself on using powerful cameras, wireless microphones, and slick digital editors to capture the finest images and sounds – and then using my station’s on-air signal to present them on television.
But I am constantly reminded how none of it matters without compelling content.
The other day I was on a plane to Greensboro, N.C. to do some behind-the-scenes work at one of our affiliates. I spent the entire flight with headphones in my ears, which meant I completely missed when the captain described what was happening under my seat – and would soon occur right outside my window:
Our plane was carrying the remains of a U.S. Army sergeant who served during the Korean War … and who was finally coming home, 65 years later.
I spent the flight entirely unaware of this. But then we landed, and I lifted up my window shade to see, standing outside, nine young men in military uniforms.
I did not know what they were doing, but I immediately pulled out my phone.