The New Yorker is typically known — at least in terms of its visuals — for displaying only the highest-brow material.
(After all, this 17-year-old episode of Seinfeld can’t be wrong …)
But the publication is now making waves because of how it utilizes a much more for-the-masses technology.
Check out the New Yorker‘s Instagram account. The magazine has more than 82,000 followers there, and every week its editors hand the reins to a different photographer — one not affiliated with the publication — to spotlight an important cause.
This is where we find the latest guest on the Telling The Story podcast.
I am joined this week by Erin Brethauer. By day, she is the multimedia editor and a staff photographer for the Asheville Citizen-Times. By night, by weekend, and by numerous other times, she puts her photographic hands in numerous other projects.
A few weeks ago, Brethauer took over the New Yorker Instagram feed and used it to put the focus on Camp Lakey Gap, a local camp for children with autism. She posted a selection of poignant photos, in which she aimed to break stereotypes about people on the autism spectrum.
On the podcast, Brethauer and I delve into the New Yorker project along with other topics, including:
- What she looks for in a photograph: “I’m looking for the aesthetic, and I’m looking for an interesting picture, but for me the total package is that it’s beautiful to look at, but it also contains a moment.”
- The importance of having side projects: “I love my job … but then I also love having this part of me outside that really pursues photography in a way that’s totally different — and in a way that’s much more personal.”
- What she wishes she knew when she started: “Just to be patient. You shouldn’t worry so much about what other people are doing or how fast they are growing. You just need to concentrate on your work — making good work and improving slowly.”
Matt Pearl is the author of the Telling the Story blog and podcast. Feel free to comment below or e-mail Matt at email@example.com.