More and more, I see long-form writing being spread on short-form media.
I found two of this week’s 3 Great Stories through links on friends’ Twitter feeds, which struck me as ironic both then and now. Here is a social media service, designed for lightning-quick communication, often derided for the lack of depth it encourages through its 140-character Tweet limit. And yet, it has become — on some small level — a conduit to explore much larger works of writing.
My vantage point on Twitter is, I believe, not unique. When I use it, I typically want a quick scroll of headlines, quips, and commentary to keep me abreast of the latest news and conversation topics. But I also find myself turning to Twitter during pockets of down time, and in those moments, I find myself susceptible to being lured into a long-form read.
Here is what lured me in this past week:
Watching Team Upworthy work is enough to make you a cynic. Or lose your cynicism. Or both. Or neither (3/23/14, New York Magazine): Speaking of something that seemingly succeeds by functioning against conventional wisdom, enter Upworthy.
The web site known for its bluntly emotional headlines and sincere content is also notorious for its astounding ubiquity online. It is much-loved and much-hated — and the envy of virtually every web developer eager to duplicate Upworthy’s rags-to-Internet-riches success.
Give credit, then, to writer Nitsuh Abebe for penning a fascinating article that goes behind the scenes with Upworthy’s 40-person staff. Abebe covers all angles of the Upworthy saga, from its founders’ mission to its detractors’ skepticism.
More than that, Abebe, normally the music critic at New York Magazine, performs the deft trick of revealing various details of the Upworthy creative process while still acknowledging the seeming mystery of the site’s monstrous performance. He maneuvers around that tension throughout the piece, which remains absorbing throughout.