podcasting

This episode of Reply All should teach us all how to tell stories

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I listen to podcasts a lot … too much, let’s go ahead and say.

According to Stitcher Smart Radio, I have listened on that app alone to nearly 3,000 hours of podcasts and more than 14,000 episodes. At the time of this writing, I carry a 54-day listening streak.

I’m a reporter in TV news, but as a consumer I choose podcasts far more. And I often think the two have little in common. Podcasts run way longer, often function as a talk show or long-form interview, and of course lack the video component that is so essential in my work. But some podcasts tell stories. Some episodes seem like extended versions of what a television reporter would produce every day.

And one particular episode – the two-part “Long Distance” by Reply All – kept me so hooked and contains so many storytelling lessons that I felt the need to dissect it, for all our benefits.

“Long Distance” premiered last year and reran as a single episode last month. I learned about it last weekend, when a friend at brunch claimed it as his favorite but wouldn’t reveal anything about it. I clicked on it that night before bed, thinking I’d listen for 15-20 minutes and then resume it the next morning. I listened to the whole thing. And I found it ripe with lessons for any storyteller, regardless of medium. Here’s my view on how the producers and reporters developed such a fascinating episode:

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PODCAST EPISODE #62: Jay Acunzo, founder, Unthinkable Media

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The greatest influence on my work last year came from outside my industry.

I am a broadcast journalist who’s been in the business 15 years, and in 2017 I spoke at six workshops, went to several awards ceremonies, and participated in four company summits. I witnessed a slew of inspiring speakers, colleagues, and leaders.

But I transformed my game thanks to Jay Acunzo.

He doesn’t work in journalism – he actually eschewed the industry when he would have begun professionally – but he sure works in storytelling. He is the founder of Unthinkable Media and oversees a handful of B2B podcasts to reshape the way businesses connect with their audiences. But his primary podcast, Unthinkable, serves up weekly reminders of the value of carving your own path. Acunzo abhors the idea of “best practices”. He encourages trusting your intuition and developing your voice.

Those qualities might sound familiar. They’re the basis of what my podcast is all about, specifically for journalists.

But that’s the problem. Young journalists too often become funneled into the familiar through traditional media outlets that demand quantity, speed, and routine over quality, depth, and originality. I have spoken before – including directly to college students – about thinking big. I use this podcast to spotlight others who do the same. Acunzo thinks huge but methodically, passionately, and with a willingness to push beyond the norm.

Last summer I received the opportunity to launch my own storytelling franchise, Untold Atlanta, for the city’s NBC affiliate. I didn’t want to become complacent. I wanted to break ground. Around that time, I began listening to Unthinkable’s eight-part “How Intuition Works” series. Every episode bubbled new ideas into my mind. The results soon showed: original output, audience response, and numerous honors. Most recently, my first Untold Atlanta documentary received a regional Edward R. Murrow award, my first in the documentary category.

Acunzo is my guest on Episode #62 of the Telling the Story podcast. He may not be my typical guest, but that’s what makes him great. He’s a founder, creator, keynote speaker, podcaster, and soon-to-be book author. More importantly, he’s an original thinker who inspires others to follow unique paths.

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PODCAST EPISODE #59: Eric Mennel, senior producer, Gimlet Media

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My first podcast of the year was inspired by a podcast I found late last year.

I have listened to Gimlet Media’s StartUp Podcast on and off since its inception. This past December I rediscovered it thanks to a five-part series called StartupBus. The premise? Per Gimlet’s web site: “This past summer, 20 strangers got on a charter bus headed from New York to New Orleans. For three days they had one goal: Build and launch companies from inside the bus. And then? Compete against each other.”

Sound like a reality show? It did to Eric Mennel. The Gimlet senior producer pitched StartupBus as an episode, got on the bus, and realized after two days he had struck audio gold. He turned it into a five-part series, with one episode for each day of the competition.

Think about the challenge. Mennel faced the curse of few limits; he had plenty of time and roughly two dozen people who could potentially become main characters in his story. He needed to find them, figure out the main stories, remain open to new events, record it all, and then – upon returning – winnow an absurd amount of audio into 150 minutes of content.

Mennel succeeded. He joins me on Episode #59 of the Telling the Story podcast.

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