Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.
I have always been fascinated by how big-name corporations try to predict the future.
This is especially true when it comes to technology.
With the tech world changing so rapidly, I continually find myself interested in how the big names in that business try to stay ahead of the curve. Some — like Apple — always seem to be on the right side of that wave. Others always seem to be playing catch-up.
I read three articles this week that offered an enlightening window into two major companies: Apple and Netflix. If you use their products, you will enjoy these pieces.
The secret of iOS7 (9/19/13, I, Cringely): The best tech writers are able to present their own visions of the future. In this case, technology journalist Mark Stephens — known by his pen name, Robert X. Cringely — delivers his predictions about Apple’s predictions.
Cringely dissects the release of Apple’s new iPhones and iOS7 operating system, positing a beautiful theory on where the ground-breaking company might be headed next:
Here’s what I think is happening. At the very moment when Apple critics are writing-off the company as a three- or four- or five-hit wonder, Apple is embracing the fact that desktop computers only represent about 15 percent of its income, making Apple clearly a mobile technology company. As such, it is more important for Apple to expand its mobile offerings than its desktops. So Apple in a sense is about to make the Macintosh deliberately obsolete.