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3 GREAT STORIES: Starring shutdowns, games, and iPhones

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

In the future, in this space, I would like to focus more attention on storytelling through straight reporting.

Recently, while searching for stories for this column, I have found myself gravitating toward pieces of analysis, in-depth research, and opinion. To be frank, these are the pieces that (A) typically catch my eye, (B) get shared more on social media, and (C) truly increase my understanding of stories in the mainstream.

I often, as a result, overlook the value of straight-ahead reporting.

Readers and viewers rely on the media for a seemingly simple need: to be kept properly informed. During stories like this month’s government shutdown, journalists must struggle with trying to provide an appropriate amount of context with the story’s nuts and bolts. How do they do this objectively? How do they maintain the trust of both sides of a divided audience? How do they explain a complicated matter to a population often too attention-divided to listen?

I give major kudos to the reporters who toe these lines the best, and I want to make a stronger effort to use this space to support that.

But I also believe, with stories such as the shutdown, people can benefit most by developing a wider understanding. They should stay updated on day-to-day events, but they should also make an effort to learn why those events are occurring.

Perhaps this is why I most appreciate stories like the ones below, not just on the shutdown and debt ceiling fight but even on the launch of the new iPhone. After each piece, readers walk away with a greater perspective on what’s happening right in front of them.

Understanding the game being played in Washington (10/4/13, Harvard Business Review): Want a perfect example of that perspective?

Check out this article.

Justin Fox explains the current debt ceiling fight through classic game theory. He describes the actions of the President and Congress through the lens of a game — a lens that actually brings everything much more into focus.

Early on, Fox demurs that he wrote the piece out of “an attempt to find a way to think about the government shutdown and looming debt ceiling fight that didn’t make me want to bang my head against a wall.” But, he goes on, “My reading made the dynamics at work in Congress and at the White House a bit clearer — and thus slightly less maddening, if not less ominous.”

If you are looking for a crash course on how we got here and why our political leaders are making their current decisions, this is it. I also like how Fox, in addition to writing a thorough and easily digestible article, responds thoughtfully to the entry’s comments. Good journalists should relish the chance to defend and explain their work, as Fox does here.

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3 GREAT STORIES: Starring the new iPhone, Netflix, & the Apple Store

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

I have always been fascinated by how big-name corporations try to predict the future.

This is especially true when it comes to technology.

With the tech world changing so rapidly, I continually find myself interested in how the big names in that business try to stay ahead of the curve. Some — like Apple — always seem to be on the right side of that wave. Others always seem to be playing catch-up.

I read three articles this week that offered an enlightening window into two major companies: Apple and Netflix. If you use their products, you will enjoy these pieces.

The secret of iOS7  (9/19/13, I, Cringely): The best tech writers are able to present their own visions of the future. In this case, technology journalist Mark Stephens — known by his pen name, Robert X. Cringely — delivers his predictions about Apple’s predictions.

Cringely dissects the release of Apple’s new iPhones and iOS7 operating system, positing a beautiful theory on where the ground-breaking company might be headed next:

Here’s what I think is happening. At the very moment when Apple critics are writing-off the company as a three- or four- or five-hit wonder, Apple is embracing the fact that desktop computers only represent about 15 percent of its income, making Apple clearly a mobile technology company. As such, it is more important for Apple to expand its mobile offerings than its desktops. So Apple in a sense is about to make the Macintosh deliberately obsolete.

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