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5 lessons from the NPPA’s best video stories of 2015

It’s getting harder than ever to keep our viewers’ attention.

That’s what we keep hearing, and that’s why, we are told, we must adapt.

If attention spans are shrinking and devotion to broadcast news is dwindling, local news journalists must expand how we connect with others. I, for example, have talked a lot about the potential of social media to enable our work to reach unforeseen audiences. Maybe we all need to educate ourselves on new platforms and media in addition to our product on-air.

But we cannot forget about that product.

If anything, we need to step it up.

The best stories I saw last year demanded my attention, and I watched zero of them on television. I watched all of them online, via links and recommendations from colleagues and friends. I arrived upon them organically and, when I clicked on the videos, found myself instantly engrossed.

A few weeks ago, the NPPA announced its Best of Photojournalism winners for last year, and I became engrossed again. I have, in several years past, authored blog posts about lessons learned from the competition’s champs, and I feel compelled to do so once more, thanks to some tremendous storytelling from some of the nation’s most talented journalists:

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PODCAST EPISODE #28: Michael DelGiudice, photographer, WNBC-TV

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Michael DelGiudice has won more Emmy awards than the number of weeks in a year.

Michael DelGiudice has won more Emmy awards than the number of Super Bowls.

Michael DelGiudice has won more Emmy awards than the number in a famous Beatles song.

Michael DelGiudice, during his 30-year career in television, has won 65 regional Emmys.

The photographer has captured a slew of other awards as well, and he was just named this year’s NPPA Photographer of the Year for the East Top region — an extraordinary honor in what he calls “a dogfight” of a competition.

But what most impresses me about DelGiudice is not his award count but his location.

He has achieved this type of success, and preached the gospel of storytelling, in the largest market in the country: New York City.

The Big Apple has a reputation for wanting the hardest of news; its stations fly through their newscasts, rarely staying on one story for very long. But within those parameters, DelGiudice — along with the reporters who work alongside him — has developed his own reputation as a photographer who finds humanity in his subjects.

He joins me on Episode #28 of the Telling The Story podcast.

DelGiudice and I discuss his tried-and-true techniques, tips for younger journalists, and the ups and downs of working in a market that swarms with media. He is a New York native (it shows in his voice), and he has made a tremendous living in his home city.

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