It’s getting harder than ever to keep our viewers’ attention.
That’s what we keep hearing, and that’s why, we are told, we must adapt.
If attention spans are shrinking and devotion to broadcast news is dwindling, local news journalists must expand how we connect with others. I, for example, have talked a lot about the potential of social media to enable our work to reach unforeseen audiences. Maybe we all need to educate ourselves on new platforms and media in addition to our product on-air.
But we cannot forget about that product.
If anything, we need to step it up.
The best stories I saw last year demanded my attention, and I watched zero of them on television. I watched all of them online, via links and recommendations from colleagues and friends. I arrived upon them organically and, when I clicked on the videos, found myself instantly engrossed.
A few weeks ago, the NPPA announced its Best of Photojournalism winners for last year, and I became engrossed again. I have, in several years past, authored blog posts about lessons learned from the competition’s champs, and I feel compelled to do so once more, thanks to some tremendous storytelling from some of the nation’s most talented journalists: