logan pickett

Looking back: The most popular posts of 2016

With the year wrapping up — and with me out of town this week on vacation — I made an executive decision regarding the blog:

It’s time for a compilation list.

I have experienced and written about quite a bit this year, and I have been heartened by the massive response I have received from people within the journalism community. I started this blog four years ago with the intent of helping storytellers and journalists improve at their craft. I hope entries like these have provided some guidance for doing that, through either my personal examples or those of others.

Here are my five most popular posts of 2016, along with an excerpt:

5) Remembering Clem Ferguson, the 96-year-old flight attendant (4/27/16)This was one of the more touching stories I got to tell this year. Clem Ferguson made a huge impression in a short amount of time.

Most television news reporters try to avoid clichés, but we tend to stumble upon one when people ask what we love most about our jobs.

The recurring answer? “Meeting people and telling their stories.”

I can’t deny it. I love that part of my job. Nearly every day involves meeting someone new; nearly every meeting involves learning something new. I continuously meet people who make me think, laugh, smile, and even cry.

And on the rare occasion, I get to meet someone like Clem Ferguson.

This past April Fool’s Day, I was assigned to tell Clem’s story, and it was a great one. Clem, I was told, was a lifetime Georgian who had finally received the chance, after 96 years, to live her childhood dream.

That dream? She had always wanted to become a flight attendant.

4) 5 Great Stories: the all-Boyd Huppert edition (10/31/16)This post was so popular — and received enough comments asking for more Huppert classics — that it was immediately followed by a “5 More Great Stories” edition.

It’s time to pay tribute to a legend.

This past Saturday, KARE-TV feature reporter Boyd Huppert received the coveted Silver Circle award from the National Academy of Television Arts & Sciences. The honor often reflects longevity — a lifetime achievement award, if you will.

But few journalists have reached Huppert’s level of achievements.

In fact, that same night, Huppert won his 100th regional Emmy award — one of 11 he received for 2016.

In addition to his Emmys, Huppert has won 14 national Edward R. Murrow awards and three Sigma Delta Chi awards; he has received, on seven occasions, the NPPA’s Photojournalism Award for Reporting. Beyond that, Huppert has inspired thousands of journalists through both his teaching and his example, and he has touched millions with his heart-warming stories.

A far less prestigious achievement? He is by far the most mentioned reporter on this blog. In nearly four years, I have tagged Huppert in 23 posts — the majority of which have come as shout-outs for his work in this “3 Great Stories” segment.

3) My Olympics Journey: I tried a coxinha, and Brazilian Twitter went wild (8/3/16)I could never have anticipated this being the 3rd most popular post of 2016. But I could never have anticipated that a simple Tweet would become such a joyous moment.

I can barely believe it, but I have already been in Brazil for nearly a week. In that time, I have done multiple reports and made numerous posts to Facebook and Twitter, cataloging some of Rio de Janeiro’s most iconic sights and elaborate Olympic venues.

But nothing has gained as much attention as a seemingly innocuous Tweet about a Brazilian culinary staple.

On Wednesday, a large group of us went on a day-long tour of the city, and midway through we stopped at the famous Selaron Steps. As we wrapped up and awaited our buses, one of my colleagues began talking with a Rio resident and pointed at an item in her hand from a street vendor.

It was a coxinha.

I had no idea what a coxinha was, but my colleague described it as a chicken hush puppy. Then she started passing it around.

I had to try … and I’m glad it did, because it was delicious. Within minutes, I posted the proof of my culinary victory to Twitter. It received a few likes and re-Tweets but quickly sank into the ether, like nearly every other Tweet, never to surface again.

Except it did.

2) Logan lives on: the triumph of a heart-warming story (9/7/16): This entry is a lesson in so many things, from the importance of pushing past first impressions to the power of social media.

I just spent most of August covering an event that captivates the world. I worked at the 2016 Summer Olympics for three weeks, produced 36 packages, made dozens of social media posts, and wrote 13 entries for this blog. Many of those packages, posts, and entries spread a great distance and performed very well both on-air and online.

But my most-read blog post from last month? It had nothing to do with the Olympics. It wasn’t in any way new; I had written it ten months earlier. And it was read nine times as much as the second-most popular post.

It was about a young man who has now touched hearts as worldwide as the Olympics.

It was about Logan.

If you have not heard or seen the story yet, let me catch you up. Logan Pickett is a teenager from Ringgold, Ga. who was diagnosed at a young age with autism. He struggles in social situations and, for a long time, had difficulty getting involved at his school. But his mother got him involved as a manager for the middle school football team, and he continued doing it into high school.

Logan absolutely awakened. He became a force on the Heritage High School sidelines, exhorting the crowd to, as he says, “Let me hear you!” But he never got to play … until last fall, when Logan’s coach conspired with an opposing coach one week to let Logan suit up, take a handoff, and score a touchdown.

1) Introducing The Solo Video Journalist, a how-to guide for aspiring MMJs (11/16/16)I put an enormous amount of effort into The Solo Video Journalist, a book I wrote and had published this year. I have been so gratified by the positive reaction from those in the storytelling community.

I am a television news reporter for the NBC affiliate in Atlanta, Ga., the 10th largest TV market in the country. But I am also my own photographer, shooting and editing the video that becomes my pre-produced reports. From the start of my day to the finish, I am almost always on my own.

And I represent a growing reality in TV news.

The term “multimedia journalist” gets thrown around in the news business, but in television it has a clear meaning. It refers to a journalist who produces a report from start to finish, combining the jobs of a traditional reporter (researching, interviewing, writing) with those of a traditional photographer (shooting, editing). We now occupy a substantial part of TV newsrooms; per the latest survey, roughly nine of every ten local network affiliates use them in some capacity. When aspiring television journalists go to college, they are warned they will almost certainly start their careers – and likely spend a good chunk of them – as one-woman and one-man bands.

Yet no book exists that offers a comprehensive overview of what the job entails, with the insights and authorship of journalists working in the business.

So I wrote one.

I am proud and excited to announce the release of The Solo Video Journalist, available now on Amazon and Barnes & Noble. It is a how-to guide for a position in TV news that is long overdue for such analysis: the multimedia journalist, or MMJ.

svj-cover-2

The Solo Video Journalist is available for purchase. You can find it on Amazon, Barnes & Noble, and the publisher’s web site.

Matt Pearl is the author of the Telling the Story blog and podcast. Feel free to comment below or e-mail Matt at matt@tellingthestoryblog.com. You can also follow Matt on Facebook and Twitter.

Logan lives on: the triumph of a heart-warming story

I just spent most of August covering an event that captivates the world. I worked at the 2016 Summer Olympics for three weeks, produced 36 packages, made dozens of social media posts, and wrote 13 entries for this blog. Many of those packages, posts, and entries spread a great distance and performed very well both on-air and online.

But my most-read blog post from last month? It had nothing to do with the Olympics. It wasn’t in any way new; I had written it ten months earlier. And it was read nine times as much as the second-most popular post.

It was about a young man who has now touched hearts as worldwide as the Olympics.

It was about Logan.

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My favorite blog posts of 2015: a look back

It’s been a heavy year for me.

I did not quite realize that until I scrolled through my blog posts.

This year I wrote about race, stress, and deflected dreams. Many of the most powerful stories I read by others were the ones that tackled grisly topics, from officer-involved shootings to international tragedies.

But I also wrote about the triumph of heart, the value in communication, and the joy of when a beautiful story touches millions of people.

As we wind down the calendar year, I present my favorite posts from 2015, with excerpts, in chronological order:

The lesson I learned telling a story about race (1/28/15)

On most subjects, when I ask people for their thoughts, I get a “Yes” response maybe a third of the time. With a less threatening subject that still breeds opinions — say, the performance of the local football team — my success rate jumps closer to 50%.

With a subject like race? I braced myself for a steady diet of rejection.

I received the exact opposite.

Nearly everyone I approached agreed to an on-camera interview, from a diner in downtown Atlanta to a panini shop in the suburbs. I asked people of different races, ages, and genders, and I heard a lot of yeses.

And those responses paved the way to powerful conversations.

I spoke with more than a dozen people, and I used nearly everyone’s words in the resulting story. I found their thoughts compelling and varied; many remarked how they had rarely discussed such weighty matters — particularly race — in their day-to-day lives.

What made them open up here?

I credit two things: my approach, and my station’s intentions.

Every time I approached someone, I laid out the request in as sincere and thoughtful a manner as possible. I described the hour-long special and pressed the importance of hearing numerous voices; I spoke about our desire as a station to promote conversation, and I never rushed or tried to push anyone who might not be sure. My story required honesty and openness; I needed to display both if I wished to receive it.

But I also felt heartened by the fact that so many people held such deep, poignant thoughts about race. We tend to only see the most polarizing, often offensive, comments in matters like these. This story reminded me how many people remain in the middle.

A storyteller’s trip to Bolivia’s Salar de Uyuni (4/22/15)

My journey to one of the world’s most stunning sights began with an innocent click.

Really, it began because of this web site.

I launched the Telling The Story blog in February 2013 to inspire journalists and storytellers, using not just my work but that of others around the world. I included a weekly series called “3 Great Stories” to spotlight the best pieces I watched, heard, or read that week.

I began to relish my regular quest to unearth such gems, and I regularly scanned different outlets to expand my reach.

In January 2014 I discovered Medium.

Advertised initially as a long-form version of Twitter, the site had become — at its best — a beacon of creativity where both young and established writers posted their work. I started scouring its headlines until I stumbled upon this one:

Salar de Uyuni: my trip to see the world’s largest mirror

It was accompanied by this photo:

Salar post photo

My eyes widened, and my index finger raced to the mouse to click on the link.

Interns, Part 2 (or: the time I almost became famous) (8/5/15)

But when you “make it” in your career, something critical happens:

You have to live what you have made.

The process of “making it” encompasses much of one’s 20s and early 30s; one then must spend the bulk of one’s adult life “keeping it”. The initial challenge evaporates, and the day-to-day job remains.

I stumbled upon this thought during my latest car ride with an intern. He was asking for advice about whether he should pursue journalism as a career. As we talked, I thought about the Clemens story and realized I had never really articulated the advice I was about to give.

“Here’s what you should do,” I said, in one form or another. “Take some time and just watch newscasts. Watch as many as you can. Watch them here in Atlanta; watch them in smaller markets. Heck, go online and watch a live-stream of some random newscast in some place you have never visited. While you watch, see what they do. See what types of stories the reporters cover. Combine that with what you have experienced this summer watching the reporters and journalists here. Understand that this is the type of work you most likely will end up doing.

“And when you make your decision about a career in journalism, think about that. Don’t think about whether you can handle living in a small market. Most likely, you can. Don’t worry about whether you will ultimately ‘make it’ to a big market. Because once you do all those things, you will still have the rest of your adult life ahead of you, and you will need to be happy doing the job you have.

“So don’t think about the short term. Think about the long term. Think about your life, and think about whether you are willing to commit so much of it to this line of work.”

It is a lesson so many of us fail to truly grasp until much later.

The balancing act: journalism and stress (10/14/15)

I accepted long ago that I receive, as a journalist, an extraordinary amount of access unavailable to most. That access is often a treasure: I have traveled to the Olympics, interviewed countless celebrities and public figures, and enjoyed fascinating and probing conversations with people I otherwise never would have met.

In other cases, that access is a burden, a necessary evil in the journey to inform.

In my dozen years as a journalist, I have witnessed the wreckage of floods and tornadoes. I have interviewed people in their most vulnerable, anguished states. I have sat with children during times of extreme sickness; in some cases, I have even attended their funerals.

Even when I covered the Sochi Olympics, we received beforehand severe internal warnings about the potential for terrorism, which left several of my co-workers questioning their decisions to take the assignment.

Witnessing an execution is an extreme example; Hullinger described to me his need, early on in the process, to simply close his eyes for 20 seconds and brace himself for the horror he was about to witness. I often feel similarly on a smaller scale; I report countless stories where I must first steel my heart before heading into the field.

And yet, I cannot steel myself too much. I need to remain able to be moved by my story, to absorb its emotions and importance. I must stay attuned to the larger societal questions surrounding virtually every assignment I receive, even as those issues bring a level of stress that is sometimes overwhelming.

Being a journalist requires me to know about the issues. Being a good journalist requires me to care about them.

And I want to be a good journalist.

So I must often allow myself to absorb the stress that comes with access.

Logan’s big play: watching one story reach millions (10/21/15)

One million people.

I could not believe it.

Several days of posting Logan’s story to Facebook, I looked at the numbers and found it had been seen by a million users. It had been liked and shared thousands of times, and it had received attention and comments from north Georgia to southeast Asia.

My stories — and my Facebook posts about them — rarely get much attention. They usually, according to Facebook’s insights, reach a few hundred people, sometimes a few thousand.

But a million? That just didn’t happen … until it did.

People seemed particularly touched by the celebration of Logan’s touchdown. They loved that both teams got in the act, and they strongly cheered on the messages of sportsmanship and empathy. Many spoke about getting tears in their eyes.

I was overwhelmed by how quickly the video spread. New likes, shares, and comments arrived literally every second. People wrote comments in which they simply tagged a friend, so that the friend could watch the video. The numbers surprised even the 11Alive digital team, which monitors a Facebook account with hundreds of thousands of followers.

To watch it all unfold felt both shocking and gratifying.

We talk all the time about the power of social media, and we often view it in more personal matters: the ability to keep in touch with friends, to share the moments of our lives, or to rally communities around causes. This was something different. This was watching a single story — and a beautiful video of Logan — reach a global audience and affect a number of people I could rarely otherwise reach. This was realizing a singular strength of life on earth in 2015: the potential for one person’s action — anyone, not just Logan and certainly not just me — to spread communally and organically in ways that bust traditional boundaries.

Matt Pearl is the author of the Telling the Story blog and podcast. Feel free to comment below or e-mail Matt at matt@tellingthestoryblog.com. You can also follow Matt on Facebook and Twitter.

Logan’s big play: Watching one story reach millions

One thousand people.

I could not believe it.

Twelve hours earlier I had posted a story I had just produced for the early evening newscast on Atlanta’s WXIA-TV. It surrounded a young man in northwest Georgia who, at age 5, had been diagnosed with autism. Since middle school he had served as the manager of the football team; now a high school senior, he had just done something on the field that had moved everyone in the stands.

That young man’s name is Logan, and he scored a touchdown.

And within half a day of my posting Logan’s story on Facebook, it had been liked by 1,000 people; it had reached 100,000. And it was just getting started.

Logan’s story was about to take off around the world.

***

I have the good fortune, through my job as a reporter, of continually meeting fascinating people. Sometimes they are famous figures; sometimes they are citizens championing a cause. So often, though, they are people who never intended to feel the reflection of a TV camera lens; they just did something to become worthy of it.

That was the case with Logan.

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