frivolity

3 GREAT STORIES: Starring ATL, EW, and the inventor of Twister

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

I always appreciate when a journalist can frame a familiar subject in a completely new light.

This applies to major issues, of course, but it also relates to more seemingly frivolous topics.

If a common thread exists among the following three stories from last week, it would be the storyteller’s ability to bring new appreciation to seemingly simple matters.

How you know where you’re going when you’re in an airport (6/12/14, The Atlantic): For the second straight year, I have purchased a book based on nothing but a brief passage.

Last year it was Andrew Carroll’s brilliant Here Is Where. This year it is David Zweig’s Invisibles.

And this passage is what got me to click “PURCHASE”.

Zweig tours the world’s busiest airport, Hartsfield-Jackson in Atlanta, and studies the meticulous ways in which its designers enable it to function without error.

(Almost without error, anyway. This is an airport we’re talking about.)

This particular selection is not long, but it remains informative and well written. A reader can choose to take the preferred next step — buying the book — or walk away having still gained a nice perspective into the inner workings of airports. (more…)

3 GREAT STORIES: Starring Gmail, NY pizza, & the Trix bunny

Frivolity can be a beautiful thing.

And the Internet loves frivolity.

Think of how it has changed journalism and online content. Think of how many articles now are devoted to nostalgia, pop culture, and the highbrow interpretation of seemingly lowbrow material.

Storytellers occasionally get these stories right, and when they do, they succeed with either a detailed behind-the-scenes look, a thorough guide, or a scientific slant. (Sometimes they use a combination of all three.)

Here are three stories from last week that tackle such topics with unquestionable rigor:

How Gmail happened: the inside story of its launch 10 years ago (4/1/14, Time): Mark this one under “detailed behind-the-scenes look”.

And boy, is it detailed. Time writer Harry McCracken travels back a decade to when leaders at Google wanted to invest in an e-mail service.

That service, otherwise known as Gmail, changed our culture.

What’s more remarkable, it did so largely in the same ways its creators predicted.

McCracken shows a screengrab of Gmail at its inception, and it actually looks relatively similar to the product in 2014. More impressively, McCracken identifies the hurdles Google’s programmers faced in creating Gmail, and then he neatly explains how they solved those issues.

This is a long read but a great one.

(more…)