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10 headlines in 10 months on Vine’s influence on journalism

Journalists may very well remember 2013 as the year Vine entered their lives — and their professions.

The six-second video service was launched by Twitter this past January. In the months that have followed, journalists and storytellers have tried to figure out the most effective ways to use it.

And while many have predicted Vine’s dominance on the journalistic landscape, just as many have doubted its potential as a journalistic tool.

Ten months in, Vine is still a major — and fascinating — work in progress.

Here now, a month-by-month look at how the service has infiltrated our world, gaining supporters, skeptics, and followers along the way:

JANUARY: Six reasons why Vine is a killer news tool (Pando Daily): A mere four days after Vine’s launch, blogger Hamish McKenzie presents a list of reasons why journalists should love it. Among those reasons? “People will actually watch the video.” Media companies, engaged in a constant fight to expand their viewership and readership, no doubt feel the same way and take notice.

FEBRUARY: Using Vine to cover breaking news (Fast Company): This article spotlights Vine’s first big journalistic breakthrough. When a terrorist attacked the U.S. Embassy in Ankara, Turkish journalist Tulin Daloglu used the service to upload clips from the aftermath. This happened barely a week after Vine’s launch.

MARCH: How journalists can use Vine (PBS Idea Lab): Here is a great time capsule of where the marriage of Vine and journalism stood, roughly two months into the service’s existence. Idea Lab author Joanna Kao describes its plusses and minuses, offers tools for journalists looking to incorporate it, and acknowledges its steadily rising popularity. That said, she also acknowledges one major limitation: “You thought providing context was hard? Try doing it in 6 seconds or less.”

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3 GREAT STORIES OF THE WEEK: Starring big data, Disney, and JFK

Every week, I will shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

In many, if not most, of my commentary posts, I often focus on the craft of storytelling as opposed to the research.

But I often find, especially when reading print pieces, I am drawn to those that specialize in information — especially when the information is instructive about a particular topic.

This brand of story would seem to play much better on a print or web-based medium. The authors do not have to worry about providing a visual element (although they can, especially on the web), and they can instead focus on finding the most digestible way to convey their content.

I selected two stories this week that fit that bill. One discusses the rise of “big data”; the other takes a look behind the curtain at Disney. The content in these pieces is engrossing, but it is enhanced by authors who present their information in an accessible manner.

The Rise of Big Data (May/June issue, Foreign Policy): This is a looooooong read on the web.

But it works. (That said, I assume it works much better in the actual magazine.)

Kenneth Neil Cukier and Viktor Mayer-Schoenberger detail the ways in which “big data” has become a ubiquitous part of almost everything in society. I have been reading about big data for quite some time, but this is the first article that really provides a comprehensive look at the industry, its application in day-to-day society, and its potential down the road.

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