walter cronkite

3 GREAT STORIES OF THE WEEK: Starring big data, Disney, and JFK

Every week, I will shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

In many, if not most, of my commentary posts, I often focus on the craft of storytelling as opposed to the research.

But I often find, especially when reading print pieces, I am drawn to those that specialize in information — especially when the information is instructive about a particular topic.

This brand of story would seem to play much better on a print or web-based medium. The authors do not have to worry about providing a visual element (although they can, especially on the web), and they can instead focus on finding the most digestible way to convey their content.

I selected two stories this week that fit that bill. One discusses the rise of “big data”; the other takes a look behind the curtain at Disney. The content in these pieces is engrossing, but it is enhanced by authors who present their information in an accessible manner.

The Rise of Big Data (May/June issue, Foreign Policy): This is a looooooong read on the web.

But it works. (That said, I assume it works much better in the actual magazine.)

Kenneth Neil Cukier and Viktor Mayer-Schoenberger detail the ways in which “big data” has become a ubiquitous part of almost everything in society. I have been reading about big data for quite some time, but this is the first article that really provides a comprehensive look at the industry, its application in day-to-day society, and its potential down the road.

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