alexa keefe

PODCAST EPISODE #11: Alexa Keefe, National Geographic photo producer

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I am hooked on exquisite photographs.

I subscribe to several blogs that curate great photography — I wrote about them in a recent entry — and I find myself constantly coming back to them as I scroll through the various feeds and media that dominate my daily reading.

And I am absolutely not alone.

Alexa Keefe is a photography producer for National Geographic and curates the “Photo of the Day” series for the magazine’s web site. And with every picture she posts, thousands of viewers share it.

Keefe is my guest on this week’s Telling The Story podcast.

She has worked as a photo archivist and editor, but now Keefe is responsible for curating beautiful content in an era where photographs are more ubiquitous than ever. In doing this, sites like National Geographic have thrived. On the podcast, we discuss why.

“With the ubiquity of photographs on the web now, I think the focus has shifted toward curation,” Keefe said. “There’s just so much to look at, so much to consume, that I think we need that more and more.”

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PODCAST PREVIEW: Alexa Keefe: Photography “speaks to how visual we are”

Take a look at this study, which came out last month.

According to Ipsos, when Internet users (read: nearly all of us) share content online, more often than not, they share photos.

In fact, 43% of said users have shared a photo on social media. This is 17% higher than how many users have used social media to share an opinion, status update, or link to an article.

Photography is more ubiquitous than ever, and it has really only become that way within the last decade. Digital cameras, camera-phones, and social media have all fueled the movement.

So, with photos all around us, where does that leave the truly great ones?

That is what I asked Alexa Keefe, a photography producer for National Geographic and this week’s guest on the Telling The Story podcast.

Keefe curates the famous magazine’s daily web series, “Photo of the Day”. She delves through thousands of photos to find the 30 or so that fill up a given month, and she often chooses the most exquisite ones around.

But, you may be surprised to hear, even a photo purist like Keefe can respect the rise and current glut of amateur photos.

“I think it really just speaks to how visual we are, just looking at a picture …” Keefe says. “I think that’s been the amazing thing about digital photography.”

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