Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.
The voice of Baylor (8/20/14, KCEN-TV): Maybe this story started with an unfair advantage.
It is about the carillon bells that ring atop a magnificent building at Baylor University. It is also about the woman who plays them, but the bells are clearly the stars of the show.
Because once they start chiming, they have a hypnotic effect.
Reporter Chris Davis and photojournalist Bryan Wendland produce a story of nearly four minutes length. Given the feature-like subject matter and relative lack of substance, they could have easily told the story in half the time.
But half the time would miss the point.
This story flies by, mainly because everything flows so beautifully: Davis’ short sentences, quick sound bites, nicely timed edits and beautifully framed shots, and, of course, the bells, which provide the constant soothing energy that moves the piece.
In many ways, the bells have the effect on the viewer that they have on everyone in the story. That’s pretty impressive. (more…)