affordable care act

3 GREAT STORIES: Starring health care, ideas, & hot air

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

Newly insured, many now face learning curve (8/2/14, New York Times): Cutting through the political muck can be difficult these days.

As a news consumer, one often needs to search through a variety of opinion pieces and commentaries, knee-jerk and otherwise, before hearing about the “reality on the ground”, so to speak.

Credit to writer Abby Goodnough for offering an example of journalism that informs.

While political foes continue to fight over the Affordable Care Act, newly insured Americans must ignore all that and learn the ins and outs of their new health care. Goodnough presents a thorough, well-researched story about the challenges faced by all involved. She peppers her story with powerful individual anecdotes like this:

Last week, Salwa Shabazz arrived at the office of a public health network here with a bag full of paperwork about her new health insurance — and an unhappy look on her face. She had chosen her plan by phone in March, speaking to a customer service representative at the federal insurance marketplace. Now she had problems and questions, so many questions.

“I’ve had one doctor appointment since I got this insurance, and I had to pay $60,” Ms. Shabazz told Daniel Flynn, a counselor with the health network, the Health Federation of Philadelphia. “I don’t have $60.”

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3 GREAT STORIES: Starring the power of a good headline

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

In an advice column for journalists published more than a decade ago, Rick Reilly wrote about the importance of the lead. If you don’t grab your audience in your first paragraph, Reilly said, they will not stick around to appreciate all the content that follows.

One could easily extrapolate that concept to include the headline.

These days, headlines are huge. We are bombarded with them and make snap judgments about whether to click on articles based on them. Content providers across the globe are trying to figure out the ways to get their headlines noticed and search-able, let alone just plain interesting.

This week, I present “3 Great Stories” that captured me with their headlines — and then kept me with their content:

Inside the race to rescue a health site, and Obama (11/30/13, New York Times): This is a near-perfect headline.

It sets the stakes for the story — and what high stakes they are! It also sets the standard for the article’s content; a reader can expect right away to be treated to a look behind the tightly closed doors of the White House.

The article does not disappoint. Sheryl Gay Stolberg and Michael D. Shear begin the piece by delving into a critical October meeting in which President Barack Obama was fully alerted to the problems of the Affordable Care Act’s web site. Stolberg and Shear begin their article from a place of major tension, gripping the audience early and holding it for seven web pages worth of paragraphs.

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