Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

Ferguson business keeps windows clear as others board up (11/20/14, KARE-TV): We begin this week with where we left off last week: with a powerful piece about Ferguson, Mo. from the storytelling team of Boyd Huppert and Jeff Christian.

This piece is deceptively straightforward, focusing on a husband and wife who opened a burger bar one day before the shooting of Michael Brown … and have since kept it open, while other businesses have boarded up all around them.

The best TV pieces often thrive on moments — those uninterrupted glimpses that the viewer seemingly experiences right along with the subject of the story. Huppert and Christian find several of those here, helping to bring three-dimensional humanity to the coverage of Ferguson.

Mother of Marysville shooting victim: I have to forgive (11/10/14, KING-TV): This piece also centers around a highly publicized tragedy: the school shooting last month at Marysville-Pilchuck High School in the state of Washington.

And it is a powerful one: the first sit-down interview with the mother of the shooting victim.

The story succeeds so well because the storytellers let that mother take center stage.

KING-TV reporter Alex Rozier and photographer Scott Jensen sensitively set the stage for the story’s subject, Michelle Galasso, to impart poignant and heartfelt thoughts about grief and tragedy. Galasso lost her daughter, 14-year-old Zoe, to a senseless act; she here shows no shortage of command and courage as she talks about moving forward.

Aerial images of the snowstorm in Buffalo (11/20/14, USA Today): The simplest images are often the strongest.

And in the aftermath — and, frankly, continuation — of a monumental weather event that dropped six feet of snow upon some areas of Buffalo, what stands out most are those initial images that show a city caked in white.

Having previously worked at WGRZ-TV in Buffalo, I have been following this story closely and watching the station’s tremendous live coverage. I saw some significant weather and snow events in my four years in Western New York, but this supplants all of them. This is absolute history and deserves historic images to go along with it.

Here, then, is the most powerful photo gallery that I could find: a collection from USA Today — including several photos from the WGRZ chopper — showing aerial images, which survey the region and its newfound massive topping of snow.

Have a suggestion for “3 Great Stories of the Week”? E-mail me at matt@tellingthestoryblog.com.