Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

LeBron: I’m coming back to Cleveland (7/11/14, Sports Illustrated): Sometimes telling a great story is simply about having the thing that everyone wants.

For two weeks, LeBron James had it.

Every sports fan — and plenty of non-sports fans, too — wanted to learn where the NBA’s greatest player would spend the rest of his career. Would he stay with the Miami Heat, the team with which he won two championships over the last four years? Or would he take his talents elsewhere?

James decided to go to his hometown Cleveland Cavaliers, and he announced his decision with a poignant, well-thought article on SI.com. He gave the scoop to Sports Illustrated writer Lee Jenkins, who transcribed James’ comments and turned them into a cogent work of writing.

The web site will likely draw record traffic this weekend, and it should. LeBron James gave everyone a reason to click. (more…)