person on the street

Sometimes a great story can be as simple as a table and two chairs

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This article can be found in the March/April 2019 issue of News Photographer, published through the NPPA.

I’m big on new.

In the last few years I’ve worked with drones, gimbals, and a mirrorless camera. I’ve created Instagram-first food segments and half-hour documentaries. I’ve done all of this from a newsroom – WXIA-TV in Atlanta – and under a company – TEGNA – that preaches innovation.

But when I wanted to attempt a new approach and story structure for a segment involving person-on-the-street interviews – a format that seems to funnel towards boring and uninformative – I reached back to a far earlier creation.

First, my producer and I bought a wooden fold-out table and two fold-out chairs at IKEA. Then, we asked our promotions team if we could commandeer an easel. Finally, we begged our in-house graphical guru to create a poster we could place on said easel, with a recurring question: “What’s your untold story about __________?” For each story we would do, we felt, we would fill in the blank with a relevant subject.

It worked.

On Thanksgiving week and requested stories about gratitude. On Mother’s Day and Father’s Day we found stories about parents. And this past Valentine’s Day, we learned stories about kind gestures. Each time, we shot in multiple locations that represented different communities in our region. We set up multiple cameras, from a traditional TV news kit to a GoPro and iPhone. We didn’t leave until we had interviewed at least three people.

Most importantly, when we did those interviews, we took our time. I didn’t ask for the quick sound bite and leave. I sat for around ten minutes, conversing and learning more about the person across the table. Often I discovered a more compelling story hidden beneath the initial back-and-forth.

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The lesson I learned telling a story about race

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I was expecting 25%.

Typically I try to avoid person-on-the-street assignments — the kind that involve humble reporters like yourself asking “regular” people to opine on a certain issue. I prefer to hear from experts or the newsmakers themselves; I dislike the concept of 2-3 random interviewees somehow speaking for a whole community.

I also despise the rejection.

People are often, understandably, reluctant to speak on-camera about a potentially controversial issue. Look at the situation from their eyes: a reporter, who you likely have never met or even seen on TV, approaches you with a camera and microphone. You don’t know where your words — with your face attached — will wind up. Will you be edited? Almost certainly. Taken out of context? Possibly. And even if the reporter represents your words perfectly, can you trust yourself to say exactly what you think without somehow garbling the message? Think of how many conversations or arguments where you thought afterward, “If only I had said …” Do you want to stand by recorded answers to questions you have not yet heard?

It’s a tough sell.

Throw in the potential land mine of race, and you have my recent assignment. (more…)