misshattan

PODCAST EPISODE #24: Natalie Amrossi, @Misshattan

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New York can be a competitive place.

Just look at Instagram.

As of this writing, the hashtag #newyorkcity had been used on more than 4 million Instagram posts. Even the less obvious hashtag #newyorknewyork had been used 200,000 times.

New York City may be the most photographed city in the world.

And my guest on this episode of the Telling The Story podcast may be its most popular Instagram photographer.

Natalie Amrossi is a freelance photographer who is better known by her Instagram name: Misshattan. She uses her account to showcase spectacular photos of the Big Apple, usually from an aerial or rooftop view. With barely a thousand posts under her online belt, Amrossi has already amassed more than 200,000 Instagram followers.

That accomplishment becomes even more impressive with the knowledge that Amrossi is not a full-time photographer … or, at least, she wasn’t until last November. She was holding down a corporate job when she decided, in part because of her Instagram success, to become a freelancer and make a living solely from her photos.

“It was definitely emotional the day I decided to leave my job,” Amrossi told me. “I haven’t looked back since. Whether I make it or I fail, it doesn’t matter. The fact is, I don’t want to look back and wonder.”

Amrossi is not a journalist by trade, but she is certainly a storyteller, and she makes for a fascinating interview. We discuss a variety of topics, including the paradox of showcasing her mural-worthy photos on the tiny screen of a phone.

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