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3 GREAT STORIES: Starring Amazon, Isaiah Austin, & insurance

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

The War of the Words (December 2014, Vanity Fair): It lasts six web pages and covers so much, but this story impresses me most because of its restraint.

Writing for Vanity Fair, Keith Gessen discusses the landscape surrounding the current battle between Amazon and book publishers, who feel they are being squashed by a behemoth. He gives a great summary of the current disputes; more importantly, he provides powerful context.

Isn’t it funny how Amazon was initially seen as a force of good for the publishing industry, a counterpoint to the giant chain bookstores like Barnes & Noble and Borders? Now Amazon is the giant, and in many ways, Gessen writes, its ascendance represents the more cyclical nature of business rather than a sea change. This poignant paragraph sums it up:

The dispute between Amazon and the publishers is a dispute between an e-commerce giant and companies that have for generations been printing text on paper. In some respects it is also a dispute between the East Coast and the West Coast. It is definitely a dispute between hyper-capitalism and cultural conservation. But in the end it is a dispute that comes down to different visions of the future of the written word.