lebron james

3 GREAT STORIES: Best of 2016, written edition

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Every week, I will shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

The tradition continues.

Every December, I look back at my “3 Great Stories” posts from the past year and decide on which stories, I feel, rose above the rest.

I often find I enjoy the stories the second time almost as much as the first.

I will post my three favorite audio/video stories of the year next week. This week, without further ado, I present my three favorite written pieces of 2016 — and an honorable mention — along with what I wrote about them back then, with minor edits for clarity:

HM) Brotherhood (3/23/16, Bleacher Report): Early on in “Brotherhood”, Howard Beck’s infinitely engrossing long-form story about the friendship between two basketball superstars, one of those stars makes a poignant statement.

“In our sport, or sports in general, everyone wants instant oatmeal,” says LeBron James. “Put it in the microwave, hit 30 seconds, you got a meal. Sometimes, no matter how great you are, it doesn’t happen like that.”

Now replace “sports” with “journalism”. In this era, many audiences — and news bosses — demand “instant oatmeal” from journalists, seeking and investing in clickbait and easy answers over more layered, complicated work.

Stories like this prove what one can get by waiting for a splendid meal.

Beck presents a fascinating portrait of two players — James and Carmelo Anthony — whose friendship and rivalry have provided a powerful undercurrent to the NBA’s past dozen years. This piece made headlines for a different “instant oatmeal” quote, where James muses how he would love to, one day, join forces with Anthony. But that quote comes at the end. The rest is a beautiful blend of smile-worthy memories, did-you-know-that stories, and revealing quotes from two of the league’s best.

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3 GREAT STORIES: Best of 2016 (so far), written edition

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Every week, I will shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

We are halfway through 2016, which means the continuation of an annual tradition: the “Best Of (so far)” editions of my 3 Great Stories segment.

I will post my three favorite audio/video stories of the year so far next week. This week, my three favorite written pieces from January through June, along with what I wrote about them back then, with minor edits for clarity:

Brotherhood (3/23/16, Bleacher Report): Early on in “Brotherhood”, Howard Beck’s infinitely engrossing long-form story about the friendship between two basketball superstars, one of those stars makes a poignant statement.

“In our sport, or sports in general, everyone wants instant oatmeal,” says LeBron James. “Put it in the microwave, hit 30 seconds, you got a meal. Sometimes, no matter how great you are, it doesn’t happen like that.”

Now replace “sports” with “journalism”. In this era, many audiences — and news bosses — demand “instant oatmeal” from journalists, seeking and investing in clickbait and easy answers over more layered, complicated work.

Stories like this prove what one can get by waiting for a splendid meal.

Beck presents a fascinating portrait of two players — James and Carmelo Anthony — whose friendship and rivalry have provided a powerful undercurrent to the NBA’s past dozen years. This piece made headlines for a different “instant oatmeal” quote, where James muses how he would love to, one day, join forces with Anthony. But that quote comes at the end. The rest is a beautiful blend of smile-worthy memories, did-you-know-that stories, and revealing quotes from two of the league’s best.

(more…)

3 GREAT STORIES: Starring LeBron, Carmelo, & ice hockey

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Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

Brotherhood (3/23/16, Bleacher Report): Early on in “Brotherhood”, Howard Beck’s infinitely engrossing long-form story about the friendship between two basketball superstars, one of those stars makes a poignant statement.

“In our sport, or sports in general, everyone wants instant oatmeal,” says LeBron James. “Put it in the microwave, hit 30 seconds, you got a meal. Sometimes, no matter how great you are, it doesn’t happen like that.”

Now replace “sports” with “journalism”. In this era, many audiences — and news bosses — demand “instant oatmeal” from journalists, seeking and investing in clickbait and easy answers over more layered, complicated work.

Stories like this prove what one can get by waiting for a splendid meal.

Beck presents a fascinating portrait of two players — James and Carmelo Anthony — whose friendship and rivalry have provided a powerful undercurrent to the NBA’s past dozen years. This piece made headlines for a different “instant oatmeal” quote, where James muses how he would love to, one day, join forces with Anthony. But that quote comes at the end. The rest is a beautiful blend of smile-worthy memories, did-you-know-that stories, and revealing quotes from two of the league’s best.

(more…)

3 GREAT STORIES: Starring LeBron, Seinfeld, & a special friendship

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Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

LeBron: I’m coming back to Cleveland (7/11/14, Sports Illustrated): Sometimes telling a great story is simply about having the thing that everyone wants.

For two weeks, LeBron James had it.

Every sports fan — and plenty of non-sports fans, too — wanted to learn where the NBA’s greatest player would spend the rest of his career. Would he stay with the Miami Heat, the team with which he won two championships over the last four years? Or would he take his talents elsewhere?

James decided to go to his hometown Cleveland Cavaliers, and he announced his decision with a poignant, well-thought article on SI.com. He gave the scoop to Sports Illustrated writer Lee Jenkins, who transcribed James’ comments and turned them into a cogent work of writing.

The web site will likely draw record traffic this weekend, and it should. LeBron James gave everyone a reason to click. (more…)

3 GREAT STORIES: Starring the NBA Finals and Iraq

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Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

It’s no secret: I love professional basketball.

And I soak in the NBA Finals.

I continue to be heartened by the amount of quality coverage that results from the world’s greatest sporting events. Here are two examples from last week, as well as a shattering photo gallery from the Big Picture:

Spurs make Heat’s Big Three look obsolete in Finals rout (6/16/14, SI.com): Sports commentators and writers are nothing if not prolific.

They can create storylines, react (and often overreact) to results, and draw larger themes from individual examples.

But so few actually do it very well.

Michael Rosenberg has penned some of the strongest analysis of this year’s NBA playoffs, and he does so again here following Game 5 of the Finals, where the San Antonio Spurs defeated the Miami Heat to win this year’s championship, 4 games to 1.

Rosenberg wisely chooses to look ahead as much as he looks back, comparing the impending free agency of Miami’s star players with their similar summer of 2010, when LeBron James first joined the team. He adds personality and flair but never oversells his points. He simply provides proper analysis of an oft-analyzed franchise. (more…)

3 GREAT STORIES: The NBA Finals, and innovation in sports coverage (Part 2)

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Every week, I will shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

This year’s NBA Finals have been outstanding.

How? Let me count the ways.

  1. Two great teams: the Miami Heat and San Antonio Spurs
  2. The individual stars (LeBron James, Tony Parker, Dwayne Wade, Tim Duncan, and more!) with legacies on the line
  3. The role players stepping up and performing wondrous feats of strength
  4. The seemingly endless number of storylines popping up every night
  5. The series’ complete lack of predictability

Simply put, the Heat and Spurs have given us a classic NBA Finals so far.

They have also compelled the sport’s numerous journalists and bloggers to step up their game.

With great moments come great opportunities for innovative and memorable journalism. I already used this space last week to show how sports coverage has both improved and diversified with the advent of the Web. The great work continued this past week, so I decided to provide an encore of great — and inventive — reporting of this year’s NBA Finals.

Experience LeBron James’ block on Tiago Splitter in 24 different ways (6/10/13, TheScore.com): If you are even a casual sports fan, you probably saw what has fast become one of the most famous blocked shots in NBA history.

Click on the link to this story, and you can immerse yourself in LeBron James’ famous block.

People always talk about how, in today’s media landscape, we have so many options that we do not really unify over big moments anymore. But the diverse landscape also allows us to magnify those moments. This article from The Score’s basketball blog, The Basketball Jones, exemplifies this by compiling the various photos, videos, and angles of James’ block into one mammoth, defining blog entry.

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