Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.
Brotherhood (3/23/16, Bleacher Report): Early on in “Brotherhood”, Howard Beck’s infinitely engrossing long-form story about the friendship between two basketball superstars, one of those stars makes a poignant statement.
“In our sport, or sports in general, everyone wants instant oatmeal,” says LeBron James. “Put it in the microwave, hit 30 seconds, you got a meal. Sometimes, no matter how great you are, it doesn’t happen like that.”
Now replace “sports” with “journalism”. In this era, many audiences — and news bosses — demand “instant oatmeal” from journalists, seeking and investing in clickbait and easy answers over more layered, complicated work.
Stories like this prove what one can get by waiting for a splendid meal.
Beck presents a fascinating portrait of two players — James and Carmelo Anthony — whose friendship and rivalry have provided a powerful undercurrent to the NBA’s past dozen years. This piece made headlines for a different “instant oatmeal” quote, where James muses how he would love to, one day, join forces with Anthony. But that quote comes at the end. The rest is a beautiful blend of smile-worthy memories, did-you-know-that stories, and revealing quotes from two of the league’s best.