cynicism

I just produced a documentary on income inequality. Here’s what I learned.

As a journalist, my biggest adversary is perhaps my own cynicism.

It’s easy to lose that battle. I see the continual triumph of style over substance. I see the burnout suffered by many of my younger colleagues. I see a shrinking number of pieces that truly have an impact.

More than that, I see a far-too-frequent unwillingness to take on the mountainous issues of our time, mainly because of their mountainous-ness. How does one cover a subject, for example, like income inequality, which has been on the rise for decades but seems too widespread and abstract to truly digest?

My answer? Like this.

In my role at WXIA-TV in Atlanta, I receive the chance every few months to produce a documentary, and I often get to choose the subject. I must run it up the ladder of management, of course, and it must fit within the confines and content of our evening newscasts, but I receive much more freedom in story selection than most.

So when I returned from paternity leave earlier this year, ready to embark on a new project, I chose the topic that affects Atlanta more than any city in America.

But I didn’t know how I’d broach the subject. I reached out to several experts in the region, often over the phone but occasionally in person, and I sought potential vehicles that would allow for the necessary depth, detail, and humanity. I emerged with three concepts, wrote proposals for each, and pitched them to my bosses for their preference.

We all agreed: IN CONSTRUCTION was the one.

I had heard about a program that provides a free 20-day crash course in construction for low-income Atlantans, regardless of their background in either construction or life. Many students have a criminal record. Most rely on public transportation. Some are – or recently were – homeless. But when they graduate, they leave with entry-level construction credentials and, 95% of the time, a job with a major Atlanta construction company.

Suddenly my project wasn’t only about income inequality. It was about the challenges and pathways for those in poverty who look to rise up. And it offered a chance to view the issue through the people who live it.

I essentially embedded with a class, from Day 1 to Day 20, and selected several students who agreed to tell me their stories, warts included. Three had served prison sentences. Two were parents looking to do right by their families. All had a purpose difficult to condense or categorize.

This week, four months after I began working on the documentary, I released the finished product online. It airs three times this weekend on WXIA, and it has already received hundreds of views on YouTube and positive reaction on social media. That’s without much promotion aside from my own.

I think often about our platform as journalists and how we choose to use it. Regardless of our status in the newsroom, we all make editorial decisions from the micro (e.g. how we choose to light an interview) to the macro (e.g. how we choose to present controversial issues). I am heartened by the number of web sites and outlets that have found a winning formula for producing relevant content and finding a wide audience. We often struggle to replicate this in local TV news, but I see examples all the time that push back my cynicism and strengthen my resolve.

Sometimes that’s the biggest hill to climb. I’m proud whenever I reach the summit.

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The Solo Video Journalist is available for purchase. You can find it on AmazonBarnes & Noble, and the publisher’s web site.

Matt Pearl is the author of the Telling the Story blog and podcast. Feel free to comment below or e-mail Matt at matt@tellingthestoryblog.com. You can also follow Matt on Facebook and Twitter.

Advice from professors: what college journalism students need to know (Part 1)

A few years ago, a colleague of mine retired after nearly four decades in local TV news. He stood up at his retirement and, amidst a tearful salute to friends and family, said the following about his co-workers:

“I will miss you so much. You are caustic, sarcastic, and extremely sharp.”

He meant this all as a compliment, and everyone else in the room seemed to take it that way.

I felt a bit puzzled by it. My colleague, essentially, was honoring us for our cynicism.

Many would argue journalists need to be cynical. We need to question, probe, disbelieve, and distrust in order to investigate and uncover powerful stories.

But, I would argue — and I think my colleague would, too — journalists need to blend that cynicism with idealism.

So often, the latter disappears over time. A journalist in any medium must combat a whole host of soul-crushing negatives: the drying of industry dollars, the demand to do sensational stories, the declining value of nuance, the importance of ratings and eyeballs at almost any cost.

But deep down, one would think, most journalists begin with — and would love to uphold — a certain sense of idealism about what they can accomplish.

That idealism often gets cultivated in college.

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