bleacher report

5 lessons from the 2019 National Edward R. Murrow Award winners

A few years ago, the RTDNA added a new category for its esteemed Edward R. Murrow awards in journalism: Excellence in Innovation.

But this year, as I survey the national winners that were announced last week, I see innovation everywhere.

It shows on the local level, thanks to ambitious companies including the one (TEGNA) for which I feel proud to work. It thrives on the national level, where everyone from ESPN to Univision is flexing its storytelling muscles. And it particularly shines in the digital realm, where news organizations need not worry about breaking the rules because they’re creating them.

Over the past few days, I carved out hours to watch this year’s winners. Here are five lessons that have already embedded themselves in my own journalistic mindset:

THE STORY: The legacy of the zero tolerance policy (Univision Noticias Digital)
THE LESSON: If you’re focusing on one person’s story, immerse yourself in it.

Per Univision’s research, more than 2,500 children were separated from their families at the US-Mexico border by American officials. This is part of the US government’s “zero tolerance policy.”

This story stood out because the journalists involved focused on one child and dove deep.

The Univision crew follows a six-year-old Guatemalan girl named Adayanci Pérez as she returns home after three-and-a-half months. The details are harrowing. Pérez returns to school and barely smiles, looking shook around her teachers and classmates. Her family can’t read the PTSD diagnosis she received before her return because it’s in English. Revelations like these fill the nine-minute mini-doc, and they unleash so many questions. They were only uncovered because of the commitment and time investment of all involved.

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3 GREAT STORIES: Best of 2016, written edition

Every week, I will shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

The tradition continues.

Every December, I look back at my “3 Great Stories” posts from the past year and decide on which stories, I feel, rose above the rest.

I often find I enjoy the stories the second time almost as much as the first.

I will post my three favorite audio/video stories of the year next week. This week, without further ado, I present my three favorite written pieces of 2016 — and an honorable mention — along with what I wrote about them back then, with minor edits for clarity:

HM) Brotherhood (3/23/16, Bleacher Report): Early on in “Brotherhood”, Howard Beck’s infinitely engrossing long-form story about the friendship between two basketball superstars, one of those stars makes a poignant statement.

“In our sport, or sports in general, everyone wants instant oatmeal,” says LeBron James. “Put it in the microwave, hit 30 seconds, you got a meal. Sometimes, no matter how great you are, it doesn’t happen like that.”

Now replace “sports” with “journalism”. In this era, many audiences — and news bosses — demand “instant oatmeal” from journalists, seeking and investing in clickbait and easy answers over more layered, complicated work.

Stories like this prove what one can get by waiting for a splendid meal.

Beck presents a fascinating portrait of two players — James and Carmelo Anthony — whose friendship and rivalry have provided a powerful undercurrent to the NBA’s past dozen years. This piece made headlines for a different “instant oatmeal” quote, where James muses how he would love to, one day, join forces with Anthony. But that quote comes at the end. The rest is a beautiful blend of smile-worthy memories, did-you-know-that stories, and revealing quotes from two of the league’s best.

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3 GREAT STORIES: Starring LeBron, Carmelo, & ice hockey

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

Brotherhood (3/23/16, Bleacher Report): Early on in “Brotherhood”, Howard Beck’s infinitely engrossing long-form story about the friendship between two basketball superstars, one of those stars makes a poignant statement.

“In our sport, or sports in general, everyone wants instant oatmeal,” says LeBron James. “Put it in the microwave, hit 30 seconds, you got a meal. Sometimes, no matter how great you are, it doesn’t happen like that.”

Now replace “sports” with “journalism”. In this era, many audiences — and news bosses — demand “instant oatmeal” from journalists, seeking and investing in clickbait and easy answers over more layered, complicated work.

Stories like this prove what one can get by waiting for a splendid meal.

Beck presents a fascinating portrait of two players — James and Carmelo Anthony — whose friendship and rivalry have provided a powerful undercurrent to the NBA’s past dozen years. This piece made headlines for a different “instant oatmeal” quote, where James muses how he would love to, one day, join forces with Anthony. But that quote comes at the end. The rest is a beautiful blend of smile-worthy memories, did-you-know-that stories, and revealing quotes from two of the league’s best.

(more…)