andrew marantz

3 GREAT STORIES: Starring clickbait, death row, and a $75 truck

Every week, I shine the spotlight on some of the best storytelling in the business and offer my comments. “3 Great Stories of the Week” will post every Monday at 8 AM.

The virologist (1/5/15, New Yorker): Happy new year, journalist and storyteller friends!

Want to start 2015 with a startling look at your industry?

Andrew Marantz fires a fastball high and tight in this long-form piece from the New Yorker’s first issue of the year. The writer profiles a content creator of a different brand: a 27-year-old named Emerson Spartz who, per the article, “has been successfully launching web sites for nearly half his life.”

What are these web sites? They are cold, hard generators of clickbait.

To read about Spartz’s operation is to peek into a calculated industry that shadows the journalistic experience while utterly ignoring its ethics. In this case, Marantz is as brutal a storyteller as Spartz is a content creator, refusing to hold back and expertly matching the tone of his work with the personality of his subject. Come for the sobering look at the industry, but stay for a well-written and thought-provoking piece of journalism.

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