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Ten years later: What I learned (and didn’t learn) at J-School

When people find out I work as a TV news reporter, they often ask where I went to college.

I tell them: “Northwestern University; the Medill School of Journalism.”

Then they ask: “Did you like it there?”

I tell the truth: “Absolutely.”

Then, assuming we do not start talking about the always-promising Northwestern football team, they usually say something along these lines:

“That’s a great school for journalism. You must have learned a lot there, right?”

I always give the short answer: “Yes.”

But I always wind up thinking later about how the long answer to that question is far more complicated.

This week marks a big anniversary for me. Ten years ago, I finished my last class at Northwestern. I graduated in June 2003, and I started working at my first TV station in July, but I left Northwestern’s lovely Evanston, Ill. campus in March, carrying all the ambition and eagerness expected of an aspiring journalist.

For a long time after I left, I thought mainly about what I had not learned — what I could not possibly have learned in my four years at journalism school.

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INTRODUCTION: The Storyteller’s Manifesto

A long time, in the world of journalism, means precious little.

When I entered the business at the turn of the century, I was told to expect change. Throughout college, my professors warned that local TV news and newspapers were dying; web sites predicted the Internet would take over; and no one could confidently say what the media landscape would look like in ten years.

Ten years have since come and gone, and change has indeed taken place. Journalists can now expect to spend a sizable chunk of time updating Twitter and Facebook accounts; they can expect to post their work on the web before it ever appears on the air or in print; and they can expect to be regularly asked to do more with less.

My personal career trajectory reflects some of these changes. I entered the industry as a one-man sports department in Sioux City, Iowa (check out the opening credits), began gravitating to the news side in Buffalo, N.Y., and now serve as a full-time news reporter for 11Alive in Atlanta, Georgia. Part of this was personal – I gradually developed a wide variety of professional interests and did not want to limit my stories to the field of athletics. But part was a response to the changing landscape. Local sports coverage has declined considerably in all media over the past decade, while teams have exerted greater control over their products, muddying the waters for any sports journalist. Ultimately I saw greater opportunities to flourish and do powerful journalism as a news reporter.

As media change, though, one thing remains constant: storytelling.

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BECOME A STRONGER STORYTELLER!

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