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A few weeks ago, I raved about a half-hour special ran by WFAA-TV, the ABC affiliate in Dallas, at the end of last year.
It featured a compilation of stories shot, written, and edited by widely acclaimed feature reporter Mike Castellucci.
And his camera? It was the one on his iPhone.
Castellucci has become well known in Dallas — and, now, among TV news reporters and photographers nationwide — for his compelling piece of boundary-pushing storytelling. His features actually appear quite straightforward until you realize the equipment he used to shoot them.
But give him credit: he saw a need and attacked it, fearlessly flying into both multimedia journalism and iPhone videography. He wound up with an impressive result — and a powerful niche in his market.
Castellucci joins me for Episode #27 of the Telling The Story podcast.
“People ask me why,” he said, “and I think it was [because of] two reasons. One: I wanted to be first. And, the challenge of it … I had been doing stories on my iPhone 4, and I just said, ‘Let’s take it 19 steps further.'”
Here is a reporter who has had plenty of success in various markets, but he chose to take on a challenge many journalists would reject. He deserves some major kudos.
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Matt Pearl is the author of the Telling the Story blog and podcast. Feel free to comment below or e-mail Matt at matt@tellingthestoryblog.com.